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De bryr sig om värdet av kopian de har köpt.

En riktigt bra text om prissättning av varor:
Nobody Cares About The Fixed Costs Of Your Book, Movie, Whatever | Techdirt

The consumer doesn’t care how much it cost you to make the original.

Nor should they. They only care about the value to them of the single copy they get. And this makes sense for a variety of reasons, both economically and psychologically. This is the point that economists have been making for ages, trying to get people to understand the difference between fixed costs and marginal costs. Fixed costs don’t impact pricing. Maginal costs (the cost to produce the copy) do. That’s not to say that the fixed costs aren’t important — they are — but they don’t factor into the pricing decision, they factor into the investment decision. That is, you don’t take on a project if you don’t think you can create a business model that will give a total return on investment over the fixed and marginal costs. But the pricing on the individual item is entirely about the marginal costs. And this is actually a good thing. If you did pricing based on the average cost, including fixed costs, you actually lose the incentive to be more efficient and lower your fixed costs, since you get to just bake them into the price. But the public doesn’t care about how much you spent. As far as they’re concerned, you may have spent stupidly and inefficiently. They only care about the marginal benefit they get from the copy.

mer att läsa:

• Thinking The Wrong Things About E-Book Pricing
• It doesn’t matter what e-books cost to make — Tech News and Analysis